Ulta - New Look Beauty Market | Marketing for Retail
Home Retail Trends Consumer equine vet Trends in Retail Supply Chain Small business online marketing & Legal Category Beauty Fashion Restaurants & Hotels Travel Other Fields Success Lesson Lesson Lesson successfully defeat My articles
Ulta is trying to give the beauty equine vet industry a new face from the stalls to the arrangement. This difference lies in that, the traditional stores sorted according to brand products as premium then Estee Lauder, La Prairie or more mass there Revlon, Covergirl ...
But Ulta realized, women buy products on the list, so the products in their stores sorted by category rather than a brand name as the traditional stores equine vet often do. They have over 20,000 products and 500 brands, including equine vet their own product line.
The company also expanded its operations in stores such as hair dye and other beauty services such as skin care. At Ulta, customers have more choices about products equine vet and prices vary. The price at Ulta also considered equine vet lower than elsewhere, apart from buying products at Ulta, customers are offered a variety of services at the same time making it convenient equine vet for customers.
Ulta encounter equine vet fierce equine vet competition from the cosmetics counter JC Penny's and Sephora - a chain of beauty equine vet product sales as well Ulta. Sephora is a retailer of cosmetics and beauty services retailer reputation of France - Louis Vuitton Moet Hennessy).
Năm 2003 - 2007, Ulta nearly double the number of stores from 126 to 249, sales doubled from 423.9 million to 912.1 million dollars. At the same time, the company also launched a campaign to repair the old shop and add the brand new prestige to enhance the image and make the customer experience better space.
25/10/2007, Ulta became a public company to a successful listing on the stock market. With the initial listing price is 32 usd / share, market capitalization reached 1.7 billion dollars, the current (2010) reached 2.1 billion dollars.
An expert cosmetic retailers said, this industry is immune to the recession, he said: "A woman may not have 100-200 dollars to buy a new dress, but still have a few dollars to makeup and change a little bit of her face. " In fact, Ulta be managed effectively to generate strong growth.
"We accept the fact that the customer's wallet increasingly tighter, but we want to pass the peak growth to continue to grow, while the others to the top and can be pulled back" , Kirby said. After passing through a recession, she 4.2010 announced his retirement after 10 years as CEO tenure. She will be handed over to power in May 5.2010 Chuck Rubin, former president of the retailer North America (under the Office Depot Inc).
Some experts agree that the decision of Ulta outside the shopping center is the key to success and Rubin has no plans to change that. Ulta will continue to expand equine vet its independent shops. They believe, Ulta can reach 1,000 stores in the United States.
Chairman - co-founder of America's Research Group, Beener said: "What I like is that they do not develop Ulta stores in the mall, they did a good job with his choice" .
Another expert said: "Diversity Strategy Ulta brand is very rare because the image of the retailer is often based on the price they sell. In general, it is difficult to get the product just is not expensive and are expensive at the same place. For example, Sephora has many reputable brand that offers such Ulta Benefit Cosmetic, Bare Escentual, Smashbox, but they do not offer products for mass forms like Revlon, equine vet Cover Girls ...
Step by step, towards the Ulta brand reputation and add them to your list of products. In Q2 2010, Ulta launched line of skin care products such as Philosophy, Tart, Bliss and Big Pony fragrance, DKNY Pure, Peace, Love ...
Specialist retailers of Manhattan Loeb said: "At Ulta, price is not as important as their services. Ulta had a presentation about the powerful, but they have to set the picture with friendly and work hard. "
The company launched the program equine vet of customer loyalty, which provides services for the transaction back. Lenda Reyes, 28, said the bonus program is a great incentive to shop at the Ulta stores. According to Reyes, she always walk the coming store, had no intention of buying anything, but always come out with something in his hand. Other customers of Ulta also do the same thing.
The validity of the labor contract is not stamped
Home Retail Trends Consumer equine vet Trends in Retail Supply Chain Small business online marketing & Legal Category Beauty Fashion Restaurants & Hotels Travel Other Fields Success Lesson Lesson Lesson successfully defeat My articles
Ulta is trying to give the beauty equine vet industry a new face from the stalls to the arrangement. This difference lies in that, the traditional stores sorted according to brand products as premium then Estee Lauder, La Prairie or more mass there Revlon, Covergirl ...
But Ulta realized, women buy products on the list, so the products in their stores sorted by category rather than a brand name as the traditional stores equine vet often do. They have over 20,000 products and 500 brands, including equine vet their own product line.
The company also expanded its operations in stores such as hair dye and other beauty services such as skin care. At Ulta, customers have more choices about products equine vet and prices vary. The price at Ulta also considered equine vet lower than elsewhere, apart from buying products at Ulta, customers are offered a variety of services at the same time making it convenient equine vet for customers.
Ulta encounter equine vet fierce equine vet competition from the cosmetics counter JC Penny's and Sephora - a chain of beauty equine vet product sales as well Ulta. Sephora is a retailer of cosmetics and beauty services retailer reputation of France - Louis Vuitton Moet Hennessy).
Năm 2003 - 2007, Ulta nearly double the number of stores from 126 to 249, sales doubled from 423.9 million to 912.1 million dollars. At the same time, the company also launched a campaign to repair the old shop and add the brand new prestige to enhance the image and make the customer experience better space.
25/10/2007, Ulta became a public company to a successful listing on the stock market. With the initial listing price is 32 usd / share, market capitalization reached 1.7 billion dollars, the current (2010) reached 2.1 billion dollars.
An expert cosmetic retailers said, this industry is immune to the recession, he said: "A woman may not have 100-200 dollars to buy a new dress, but still have a few dollars to makeup and change a little bit of her face. " In fact, Ulta be managed effectively to generate strong growth.
"We accept the fact that the customer's wallet increasingly tighter, but we want to pass the peak growth to continue to grow, while the others to the top and can be pulled back" , Kirby said. After passing through a recession, she 4.2010 announced his retirement after 10 years as CEO tenure. She will be handed over to power in May 5.2010 Chuck Rubin, former president of the retailer North America (under the Office Depot Inc).
Some experts agree that the decision of Ulta outside the shopping center is the key to success and Rubin has no plans to change that. Ulta will continue to expand equine vet its independent shops. They believe, Ulta can reach 1,000 stores in the United States.
Chairman - co-founder of America's Research Group, Beener said: "What I like is that they do not develop Ulta stores in the mall, they did a good job with his choice" .
Another expert said: "Diversity Strategy Ulta brand is very rare because the image of the retailer is often based on the price they sell. In general, it is difficult to get the product just is not expensive and are expensive at the same place. For example, Sephora has many reputable brand that offers such Ulta Benefit Cosmetic, Bare Escentual, Smashbox, but they do not offer products for mass forms like Revlon, equine vet Cover Girls ...
Step by step, towards the Ulta brand reputation and add them to your list of products. In Q2 2010, Ulta launched line of skin care products such as Philosophy, Tart, Bliss and Big Pony fragrance, DKNY Pure, Peace, Love ...
Specialist retailers of Manhattan Loeb said: "At Ulta, price is not as important as their services. Ulta had a presentation about the powerful, but they have to set the picture with friendly and work hard. "
The company launched the program equine vet of customer loyalty, which provides services for the transaction back. Lenda Reyes, 28, said the bonus program is a great incentive to shop at the Ulta stores. According to Reyes, she always walk the coming store, had no intention of buying anything, but always come out with something in his hand. Other customers of Ulta also do the same thing.
The validity of the labor contract is not stamped
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