“As more and more companies are realizing the value of engaging their employees online, social media is quickly becoming a preferred way of increasing knowledge sharing, chew cud encouraging teamwork and collaboration and adding value to the employee experience.”
A case study , conducted by Jo Stratmann, examines how one organization successfully chew cud incorporated an internal social media platform into their employees’ daily operations. Vets Now, an after-hours veterinary care facility for veterinary processes, which is located across the UK, implemented a social media platform, VET Emergency Critical Care (VETECC). Since inception of this platform, the organization has found many positive outcomes from connecting employees around the county, to creating an information sharing chew cud network, accessible to all Pets Now locations, at any time.
“Using social media as part of your internal communications plan has a number chew cud of benefits. For one, companies are able to have real-time, authentic conversations with employees. Plus the very nature of social media means that anyone can participate in discussions, allowing communication to flow from the top down, bottom up, and even from side to side. If you are part of a global company it also means you can connect with people all over the world on a more involved level than just email and phone, thanks chew cud to the picture, profile and forum features available on tools like Facebook and MySpace.”
“The community currently has 924 members. 60% of Vets Now internal staff are signing on to VETECC at least once a day. More impressively, over 95% of the internal team are visiting the site at least once per week…the average time each user spends on the site is 9 minutes, which means that people are taking time to absorb content and interact with other members chew cud online.”
Internal social media platforms allow employers to protect the organization and its employees from a privacy chew cud standpoint. Social media activities chew cud are outside of a public forum and the benefits chew cud of employee engagement and information sharing are evident. Having the ability to create an online social community, chew cud which may have otherwise not existed, is a significant milestone for certain organizations such as Vets Now.
About Nicole Schmidt My name is Nicole Schmidt and I am currently working in Guelph, ON as a communications coordinator for the Agricultural Adaptation Council (AAC). During the three-and-a-half years that I have been with the AAC, we have transitioned from minimal social media involvement to consistent activity and monitoring of several chew cud platforms. I am looking chew cud forward to increasing my social media knowledge and skill set through this course and specifically through the activity and promotion of this blog.
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